PepsiCo’s Bubly Sparks Nostalgia with Apple Bottoms Jean Collection
PepsiCo’s Bubly is embracing millennial nostalgia by joining forces with the iconic fashion brand Apple Bottoms to promote the limited-time return of its apple-flavored sparkling water. In a campaign that resonates with fans of 2000s pop culture, Bubly has remixed Flo Rida’s hit song “Low,” incorporating playful references to its partnership.
The collaboration, aptly branded as “Apple Bubly Jeans,” features a unique denim collection equipped with Apple Bottoms’ signature apple-shaped back pockets. Each pair of jeans is thoughtfully designed to fit a can of Bubly, complete with “Apple Bubly” script and gold metallic accents. This bundled offering also includes themed extras like a tank top, keychain, mini denim clutch, and an iron-on patch, all packaged in denim-inspired boxes, available exclusively at applebottoms.com for $79.
Key Features of the Collaboration
- Social Media Campaign: The initiative leverages a social-first strategy featuring influencer promotions across platforms like Instagram, TikTok, Facebook, and YouTube.
- Musical Remake: A newly commissioned remix of “Low” replaces mentions of “apple bottom jeans” with “Apple Bubly jeans,” further solidifying its cultural ties.
- Branding Strategy: The campaign, created by PepsiCo’s in-house agency, reflects a rising trend among legacy consumer packaged goods (CPG) brands to enhance their social media presence.
Katelyn Meola, brand marketing director for Bubly, stated, “Long before the peach emoji, Apple Bottoms made curves cheeky and iconic. This partnership is our gift to fans: the return of Apple Bubly, made with a playfully refreshing Y2K denim twist.”
This innovative collaboration showcases how brands can creatively intersect food and fashion while invoking a sense of nostalgia among a key demographic. As PepsiCo continues to evolve its marketing strategies, the partnership represents a notable attempt to revive both brand loyalty and consumer engagement through cultural connections.
