Horton Group Launches Advanced AI Solutions for Marketing Optimization
Nashville, Tenn., Oct. 28, 2025 — Horton Group, an esteemed digital marketing and web design agency, has unveiled its latest suite of AI search optimization services aimed at empowering small businesses to excel in the evolving landscape of AI-driven search platforms. With increasing numbers of consumers utilizing AI tools such as ChatGPT, Gemini, and Perplexity for product and service discovery, the agency’s new offerings equip companies with the necessary tools to enhance visibility in these competitive environments.
As traditional search engine optimization becomes insufficient for achieving online prominence, Horton Group’s advanced services are designed to ensure businesses make an impactful presence in AI search results. This strategic pivot is characterized by a comprehensive approach that combines innovative AI-powered methods with essential human oversight.
“The transition from conventional search engines to AI-driven platforms marks a transformative period in digital marketing,” stated Erick Pennington, Chief Revenue Officer of Horton Group. “Adapting to these changes now provides businesses with a distinct competitive edge. Our enhanced SEO services integrate AI optimization to maximize visibility across all search avenues.”
Key features of the new AI search optimization capabilities include:
– AI Website Audits: In-depth evaluations to assess a site’s readiness for AI-focused search, pointing out opportunities for improvement.
– SEO/GEO Strategies: New methods mesh traditional search engine optimization with generative engine optimization, ensuring top rankings in both environments.
– AI-Enhanced Directory Listings: Improved business visibility across various directories to support AI search initiatives.
– Google Business Profile Management: Optimized management of Google Business Profiles to enhance local search visibility in an AI context.
– AI-Ready Content Development: Creation of structured and authoritative content that aligns with AI recommendations.
– Conversational Query Optimization: Tailoring web content to meet the natural language patterns utilized by AI search queries.
Horton Group’s reputation has been solidified by its performance on notable AI platforms, positioning it as a leader in the digital marketing space. The agency is committed to addressing the fears of its clients regarding AI adoption, providing tangible solutions to help them thrive in the modern market.
For more information on Horton Group’s AI search optimization services or to schedule a consultation, visit hortongroup.com or call 615-292-8642.
About Horton Group: Established in 1996, Horton Group is Nashville’s longest-serving digital marketing and web design agency, renowned for its comprehensive in-house services that cover everything from SEO and content creation to branding and ongoing website management.
