Apple is set to revamp Siri, transforming the iconic voice assistant into an AI chatbot similar to ChatGPT, according to a recent report by Bloomberg’s Mark Gurman. This anticipated shift aims to introduce the upgraded Siri chatbot, codenamed “Campos,” in conjunction with iOS 17, and is likely to be a highlight of Apple’s upcoming WWDC presentation in June.
The new Siri chatbot is designed to seamlessly handle both voice and text inputs, indicating a significant advancement in Apple’s AI capabilities. Previously, Apple Senior Vice President Craig Federighi expressed a preference for Siri to remain distinct from traditional chatbots, emphasizing a vision of integrated AI support that is readily available when needed. However, evolving market dynamics and competitive pressures from the success of rival AI chatbots appear to have prompted a strategic pivot.
Furthermore, Apple recognizes potential challenges as OpenAI, under the guidance of former Apple design chief Jony Ive, prepares to venture into hardware. This shift adds to Apple’s urgency to innovate, particularly given the company’s history of lagging in the AI sector. After several delays in launching a “more personalized Siri,” Apple actively explored partnerships with various AI firms and ultimately selected Google’s Gemini as its primary collaborator, a decision confirmed earlier this month.
Key Takeaways:
– Apple to release an AI chatbot version of Siri, codenamed “Campos.”
– Integration with iOS 17 expected during WWDC in June.
– Siri to support both voice and text interactions.
– Strategic shift follows competitive pressures in AI development.
– Apple’s partnership with Google’s Gemini marks a significant move in advancing AI capabilities.
