Starbucks Collaborates with MrBeast for “Beast Games” Series on Prime Video
In a strategic partnership aimed at engaging younger audiences, Starbucks has teamed up with popular YouTuber MrBeast to feature prominently in the upcoming season of his competition series, “Beast Games: Strong vs. Smart,” scheduled to premiere on Amazon Prime Video on January 7.
This collaboration allows contestants full access to Starbucks facilities in the show’s unique setting, dubbed Beast City. Additionally, Starbucks will launch a limited-edition Cannon Ball Drink inspired by the competition, which is set to debut on January 14. This vibrant beverage blends Strawberry Açaí and Mango Dragonfruit Refreshers, garnished with fresh fruit, and will be highlighted in a special “Cannon Ball Challenge” that intersects with the renowned competition series “Survivor.”
Starbucks’ engagement with MrBeast, who boasts over 454 million subscribers on his YouTube channel, reflects the coffee giant’s strategy to strengthen its connection with the under-30 demographic. Contestants will not only enjoy Starbucks products throughout the season but will also encounter surprise treats from the brand, enhancing their experience.
The second season of “Beast Games” will screen 200 competitors—divided equally between those showcasing physical strength and those demonstrating intellect—as they contend for a grand prize of $5 million. This initiative follows other successful collaborations between Starbucks and MrBeast, including a recent appearance in the “30 Days in the Sky” YouTube challenge.
With this partnership, Starbucks aims to solidify its market presence among younger consumers, echoing similar efforts by other brands in partnering with influential creators like MrBeast. The timing of this collaboration aligns with Starbucks’ broader marketing strategy to foster brand loyalty and adapt to changing consumer preferences, particularly among Millennials and Gen Z.
