VSCO Launches AI-Driven Collaborative Moodboard Feature, Canvas
Photo and video editing platform VSCO has announced the debut of its innovative AI-enhanced collaborative moodboard feature named Canvas, designed to transform how photographers and artists utilize its tools. This launch underscores VSCO’s commitment to expanding creative possibilities within its ecosystem.
Transformative Features of Canvas
Canvas allows users to import and edit images using the comprehensive suite of VSCO editing tools. Photographers can adjust crucial settings, including shadows, brightness, exposure, temperature, tint, grain, blur, vibrance, and hue, ensuring they have full control over their visual content.
AI-Powered Image Generation
Integrating artificial intelligence, the moodboard elevates creativity with the ability to generate images from text prompts. Users can utilize a “region prompt” feature to select specific areas of an image and have AI recreate those segments based on textual instructions. Additionally, the interface includes a slider to adjust the influence of these prompts, allowing for the creation of diverse image iterations.
Collaborative Capabilities
Canvas emphasizes collaboration by enabling users to share their moodboards with project collaborators, facilitating the exploration of various concepts and ideas. This social aspect promotes teamwork among creatives by encouraging the generation of multiple iterations.
Technology Backing and Future Plans
This feature leverages technology from the image editing startup Facet, which VSCO acquired last year after it raised over $13 million in funding. As part of its initial rollout, VSCO noted that more than 84% of content created during the Canvas testing phase was generated using AI. Looking ahead, VSCO plans to enhance the moodboard by allowing users to search the platform and integrate photos they have uploaded.
Competitive Landscape
The launch follows Adobe’s recent introduction of its own AI-powered moodboard, which features similar image generation and editing capabilities. Companies such as Visual Electric, Cove, and Kosmik are also venturing into developing collaborative tools to support idea generation among users.
Conclusion
Canvas is now accessible to all VSCO users, with premium subscribers receiving bonus credits for generating images through the AI model. This advancement marks VSCO’s first significant integration of AI technology, promising to reshape collaborative creative processes in the digital realm.
