USAN Secures Generative AI Competency from AWS
USAN has successfully attained the Amazon Web Services (AWS) Generative AI Competency, a significant achievement that highlights the company’s expertise in delivering impactful generative AI solutions on the AWS platform. This accolade underscores USAN’s commitment to enhancing customer experiences and generating measurable outcomes for businesses.
On November 24, 2025, USAN announced its recognition as an Amazon Connect Delivery Partner, leveraging over 30 years of experience in the contact center sector. This designation aligns USAN with AWS, enabling it to help organizations harness the potential of generative AI technologies through a comprehensive array of services, tools, and infrastructure.
The AWS Generative AI Competency distinguishes USAN as a partner with proven technical capabilities and a history of customer success, particularly in transforming customer interactions and providing actionable operational intelligence.
According to Farid Shenassa, Chief Technology Officer at USAN, “Achieving the AWS Generative AI Competency underscores that USAN is equipped to help enterprises apply AI in successful, high-return projects.” This recognition enables USAN to support enterprises in executing AI-driven initiatives that yield significant business outcomes.
The integration of generative AI solutions into digital transformation strategies has allowed USAN to enhance customer experiences through hyper-personalized engagement, optimized workflows, and real-time insights powered by AWS technology.
USAN’s impactful deployments include notable metrics such as:
– An impressive 89% containment rate for self-service chatbots
– Personalized coaching insights for agents based on comprehensive interaction analysis
– 98% accuracy in data entry during voice interactions
– Rapid post-call categorization of customer intent
Matthew Storm, CX Evangelist at USAN, stated, “Generative AI represents a new era in customer experience. Our competency achievement demonstrates that USAN brings speed and specialization to every contact center customer with a proven delivery model necessary to turn generative AI into sustainable business value.”
With over 35 years of expertise in AI-powered customer experience solutions on AWS, USAN continues to push forward by modernizing contact centers, automating customer service, and enhancing operational efficiency. For more information about USAN’s generative AI capabilities, visit usan.com.
