Toshiba’s ELERA® Security Suite Earns Spot on Fast Company’s 2025 “Next Big Things in Tech” List
RESEARCH TRIANGLE PARK, N.C., Oct. 16, 2025 /PRNewswire-PRWeb/ — Toshiba Global Commerce Solutions proudly announces its recognition by Fast Company as part of the 2025 “Next Big Things in Tech” list due to the innovative capabilities of its AI-powered ELERA® Security Suite. This suite, recognized in the Foundational AI category, stands out for its potential to revolutionize retail loss prevention — a growing issue faced by the industry.
H2: A Breakthrough in Loss Prevention Technology
The ELERA® Security Suite was developed to address the complex challenges of retail shrink, a costly issue that arises from the interplay of human behavior and operational gaps. By collaborating closely with retailers, Toshiba designed an AI-driven platform that goes beyond traditional loss detection to provide proactive guidance for both shoppers and staff in real-time, enabling prevention before problems occur.
H2: Enhancing Retail Operations with AI
The solution aims to significantly reduce shrinkage, improve transaction accuracy, and enhance the overall checkout experience without causing friction for customers. Through the power of edge AI technology, the ELERA® Security Suite allows for swift and secure decision-making directly on devices. This integration blends advanced AI with human insights, transforming loss prevention into a more intelligent and adaptable system that fosters trust and efficiency.
H2: Industry Impact and Recognition
Yevgeni Tsirulnik, Senior Vice President of Grocery and General Merchandising at Toshiba Global Commerce Solutions, emphasized that this acknowledgment from Fast Company highlights how retailers can address shrink challenges innovatively. “By combining human insight with AI, we are reshaping loss prevention into a more effective system that not only empowers associates but also enhances the shopping experience,” Tsirulnik stated.
Key Highlights:
- Recognition in Fast Company’s prestigious tech list for 2025.
- Focused on combating retail shrink through advanced AI technology.
- Designed to optimize both staff interaction and customer experience in retail environments.
Fast Company Editor-in-Chief Brendan Vaughan noted that the innovations recognized this year represent significant advancements in technology, providing practical solutions for businesses and consumers. The full list of honorees can be accessed on Fast Company’s website.
For further details about Toshiba Global Commerce Solutions and the ELERA® Security Suite, visit Toshiba’s commerce website and follow their social channels for updates.
