Revieve Launches AI Beauty Discovery Tool to Propel Retail Growth
Revieve, a leader in AI-driven personalization for the beauty industry, has unveiled its latest innovation, AI Beauty Discovery Connect, designed to help beauty brands and retailers leverage Generative AI commerce channels. This development comes as major tech companies are transforming shopping experiences through AI—evident with initiatives like OpenAI’s collaboration with Walmart and Google’s Gemini ecosystem.
The shift to AI-enabled consumer engagement is gaining momentum; a 2025 report by McKinsey highlights that over 25% of U.S. consumers are utilizing Generative AI for product discovery and purchasing queries. Revieve’s AI Beauty Discovery Connect aims to equip brands and retailers with the tools needed to provide personalized experiences consistent with their established standards on retail and brand-owned platforms.
Bridging the gap between beauty discovery and commerce, Revieve’s new tool harnesses extensive product intelligence, enabling brands to provide contextual and shoppable experiences across various AI interfaces, including major platforms like ChatGPT and Gemini.
CEO Sampo Parkkinen stated, “For nearly a decade, Revieve has guided the beauty industry’s digital transformation through AI. With this new tool, we are further pioneering user engagement in today’s merging landscapes of discovery and purchase.”
Irina Mazur, Chief Commercial and Marketing Officer, noted that Generative AI is rapidly changing how consumers engage with products. “AI Beauty Discovery Connect ensures brands meet customers where their journeys often start—within innovative discovery platforms,” she said.
Recent data from NielsenIQ’s 2025 Beauty Outlook indicates a remarkable 40% year-over-year increase in AI-driven interactions within the beauty sector, emphasizing the transition toward expert-like digital experiences.
Through AI Beauty Discovery Connect, Revieve aims to unify personalization, data insights, and commerce strategies at every consumer touchpoint. By seamlessly integrating these elements, Revieve is positioning beauty brands and retailers to thrive in an evolving market, enhancing customer loyalty and driving growth.
About Revieve
Revieve is at the forefront of beauty technology, specializing in hyper-personalized consumer experiences powered by advanced AI solutions. With a global footprint, Revieve provides data-driven journeys that combine discovery, education, and commerce, trusted by top beauty brands and retailers.
Media Contact:
Vitaliia Vasilkova, Revieve
Phone: +358 440190475
Email: [email protected]
Website: https://www.revieve.com
