Paris Saint-Germain (PSG) has announced a strategic partnership with Zing Coach, aimed at fostering active lifestyles among its extensive fanbase of over 500 million worldwide. This collaboration, effective from January 6, 2026, will leverage Zing Coach’s innovative AI-driven fitness platform to provide fans with tailored training experiences inspired by their favorite male and female PSG players.
Through this initiative, supporters can engage in adaptive workout plans within the Zing Coach app, allowing them to track their fitness progress alongside prominent PSG athletes. The app will feature exclusive workout guidance from the club’s elite coaching staff, while Zing Coach’s advanced AI technology will continually personalize the user experience, enhancing motivation and workout planning.
Key highlights of the partnership include:
- Exclusive Experiences: Fans completing challenges may win VIP match tickets and signed memorabilia.
- AI-Driven Fitness: The app aims to bridge the gap between football viewership and physical activity, addressing the concerning global rates of inactivity.
- Community Engagement: This collaboration seeks to transform PSG fans into active participants in their health journeys.
Richard Heaselgrave, PSG’s Chief Revenue Officer, emphasized the club’s commitment to creating unique connections with fans, allowing them to embrace an active lifestyle similar to that of elite athletes. Zing Coach CEO Anton Marchanka stated that partnering with one of football’s most iconic clubs presents an opportunity to inspire millions to integrate healthier habits into their daily lives.
This collaboration not only reinforces PSG’s status as a leader in sports but also highlights Zing Coach’s position as a premier platform in fitness technology, reflecting both entities’ dedication to enhancing community wellness through sport.
