OpenAI Unveils Interactive Apps Inside ChatGPT Platform
OpenAI has announced the introduction of a new feature that allows developers to create interactive applications directly within the ChatGPT platform. This launch, revealed at the company’s annual DevDay 2025 conference, enables users to engage with apps from notable companies, including Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva, beginning Monday.
“We aim to make ChatGPT a powerful tool for enhancing productivity and creativity,” stated CEO Sam Altman. He emphasized that these new apps will deliver interactive, adaptive, and personalized functionalities, allowing users to seamlessly chat with them.
Key Features of the New ChatGPT Apps
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Developer Toolkit: The introduction of the Apps SDK will empower developers to design and integrate their applications within ChatGPT, fostering innovation and extending functionality.
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Enhanced User Interaction: Users can invoke third-party applications simply by typing their names. For example, asking “Figma, turn this sketch into a workable diagram” initiates interaction with the Figma app.
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Personalized Suggestions: ChatGPT will intelligently suggest relevant apps during conversations. For instance, if a user asks for party playlist recommendations, ChatGPT may connect with Spotify to provide curated music options.
Interactive Experiences
In a demonstration featuring Zillow’s application, users could search for apartments based on budget and location through natural language prompts, leading to an interactive map displaying available options. This showcases how ChatGPT can enhance user experience by providing real-time data access.
OpenAI’s architecture for these applications is based on the Model Context Protocol (MCP), allowing developers to link their data sources with the AI. Additionally, these applications can facilitate actions and present interactive user interfaces directly within the ChatGPT chat environment.
As the system evolves, users with subscriptions can log in to access premium features directly through ChatGPT. Altman mentioned plans for future monetization options, including the Instant Checkout feature.
Privacy and Data Transparency
Concerns regarding user privacy and data access for third-party developers remain. OpenAI asserts that developers will be required to collect only essential data and maintain transparency about permissions. However, the specifics regarding how much of a user’s conversation will be accessible to developers have yet to be clarified.
Future Developments
It remains to be seen how competing services, like DoorDash and Instacart, will be prioritized within ChatGPT responses, raising questions about potential payment structures for visibility. OpenAI emphasizes its commitment to prioritizing user experience above profit motives.
This launch marks a significant step in creating a comprehensive ecosystem around ChatGPT, aiming to enrich user interactions while providing developers with an expansive platform to showcase their applications.
