In recent months, creatives have been transitioning from established platforms like Facebook, Instagram, and X (formerly Twitter) to newer networks such as BlueSky and Threads. With uncertainty surrounding TikTok’s future in the U.S., it’s an opportune moment to explore these alternatives. Many users have found that activity on these emerging platforms is still low, reminiscent of a shy gathering at a dance where everyone hesitates to make the first move.
### Why Shift to New Social Media Networks?
The social media landscape has evolved considerably, especially in 2023, prompting many to seek alternatives. Major changes on familiar platforms, like Facebook and Instagram’s focus on short-form video content and recent shifts at Twitter under Elon Musk’s leadership, have left many users feeling frustrated. The launch of decentralized networks such as BlueSky and Threads appears to promise a return to a more engaged social experience, but many users report that their expectations have not yet been fully met.
### Perspectives from Creatives
UX designer Becky Colley expressed her initial enthusiasm for BlueSky due to its familiarity with her existing contacts. However, she noted a lack of active participation from these same contacts. Similarly, design educator Nigel Ball has observed limited usage within the design community on Threads, leading to a feeling of isolation. Nathalie Crease, head of marketing at Fiasco Design, shares that while she secures handles on new platforms, she remains skeptical about diving deep into any of them.
Illustrator Stanley Chow highlighted the challenges of shifting attention across multiple platforms, likening it to bouncing between bars to catch up with friends. Many creatives, including Lisa Maltby, feel overwhelmed by the constant need to adapt to new social media environments.
### Optimizing Engagement on BlueSky and Threads
To fully leverage the potential of these platforms, social media manager Caitlin Jardine emphasizes understanding their distinct features. Threads encourages real-time conversations and personal storytelling, contrasting with the viral content typical of X. This platform invites users to post open-ended questions and engage directly with their communities.
Conversely, BlueSky fosters smaller, community-driven interactions and may feel less vibrant initially due to its intimate setting. Engaging in meaningful discussions can enhance user experiences and build valuable connections.
### Strategies for Success
For creatives looking to thrive on these new platforms, several strategies have been highlighted:
– Post authentic, relatable content that resonates with your audience.
– Engage consistently, even if initial responses are limited.
– Diversify your social media presence; consider other channels like newsletters for broader outreach.
Brad Frost, a design system consultant, enjoys the varied atmospheres across BlueSky, Threads, and Mastodon. He suggests being genuine and adapting to whichever platform feels right.
### Conclusion
As creatives navigate this transitioning social landscape, it’s essential to actively participate and cultivate community engagement on platforms like BlueSky and Threads. Their unique characteristics present opportunities for meaningful connections, setting the stage for the next chapter in online interaction. Understanding and adapting to these changes is crucial for those looking to maximize their creative outreach in an evolving digital world.
