Substack Launches New TV Application to Boost Video Engagement for Content Creators
Substack is expanding its offerings beyond traditional newsletters with the introduction of a TV application for both Apple TV and Google TV. Announced on Thursday, the beta version of this app enables subscribers to enjoy video posts and livestreams produced by creators on the platform.
This innovative app features a "For You" section reminiscent of TikTok, curating a personalized selection of videos along with recommended content for viewers.
Key Highlights:
- Access Levels: Both free and paid subscribers can utilize the app, with functionalities determined by their subscription tier.
- Future Enhancements: Substack plans to introduce paid content previews for non-subscribers, as well as enhancements such as audio posts, read-aloud features, improved search functionalities, in-app subscription upgrades, and dedicated sections for various publications.
- Shift Toward Video Content: This launch is a part of Substack’s broader strategy to strengthen its presence in the video and livestreaming space, positioning itself against competitors like YouTube and Patreon.
Since initiating its video capabilities with video posts in 2022 and expanding to monetization options and livestreaming, Substack has committed to integrating short-form video content, evident from the TikTok-inspired video feed introduced in March 2025.
In a blog post, Substack emphasized its dedication to long-form content, stating, "Substack is the home for the best long-form work creators put real care into and subscribers choose to spend time with." However, the announcement has garnered mixed reactions; some comments express concern about the platform shifting its focus from written content to video, emphasizing the value of long-form writing.
Substack’s move into television is not isolated, as other platforms, like Instagram, are also targeting living room viewers with new features tailored for TV consumption—Instagram recently launched IG for TV for watching Reels on Amazon Fire TV.
This strategic pivot underscores Substack’s aim to adapt to changing content consumption trends while continuing to support its core mission of providing creators with meaningful platforms for their work.
