Certain Unveils Event Advisor: An AI Tool for Personalized Attendee Recommendations and Enhanced Revenue
In a significant advancement for event management, Certain has introduced Event Advisor, an innovative AI-driven platform designed to provide personalized recommendations for event attendees. Launching on December 4, 2025, the tool not only enhances attendee experience but also transforms participant engagement into actionable buying signals that benefit sales and marketing teams.
Event Advisor leverages sophisticated analytics to assess each attendee’s interests, historical behaviors, and current activities. By delivering customized suggestions for sessions, exhibitors, and networking opportunities, it streamlines the attendee experience. Recommendations are shared through various channels, including web widgets, in-app cards, and tailored emails, ensuring participants receive personalized engagement throughout the event.
Key features of Event Advisor include:
– Tailored session and exhibitor recommendations based on individual attendee profiles and previous interactions.
– Matching attendees with peers and subject matter experts to facilitate valuable connections (coming soon).
– Customizable web widgets for personalizing content on event websites and mobile applications.
– Automated, personalized emails that provide insightful recommendations directly to attendees.
– A self-sustaining AI model that operates privately and can be easily configured.
– Comprehensive analytics that track recommendations served and accepted during events.
– Real-time data conversion into actionable buying signals for integration with CRM and marketing systems.
According to Certain’s CEO, Peter Micciche, “Event Advisor enhances the attendee journey by simplifying the process of finding relevant content while enabling revenue teams to act swiftly on engagement data.” Early adopters attest to its effectiveness, with Christina Thelen, President of Grand Connection, stating, “Using AI to assist attendees with registration and scheduling amplifies our competitive advantage.”
Event Advisor is currently available for a wide range of events, including conferences, customer summits, and partner programs. While it integrates seamlessly with Certain’s platforms, it can also be utilized alongside third-party event management tools.
For more information about Event Advisor and its capabilities, visit Certain’s website.
