OpenAI Faces Trademark Challenges with ‘Cameo’ in New Social App Sora
OpenAI’s new social application, Sora, has hit a snag due to its use of the term “Cameo,” which has been trademarked by a competing service that offers personalized video messages from celebrities. Initially launched amid controversy involving permission from figures like Martin Luther King Jr.’s estate, the app is now facing legal repercussions.
A U.S. District Judge, Eumi K. Lee, has issued a temporary restraining order preventing OpenAI from utilizing the word “Cameo” and similar terms within the Sora application. This ruling, announced on November 21, 2025, will remain in effect until December 22, 2025, when a follow-up hearing is set for December 19, 2025.
Despite the court’s decision, Sora continued to feature the term “Cameo” as of Monday afternoon. Cameo CEO Steven Galanis expressed relief over the court’s ruling, highlighting the importance of consumer protection from potential confusion caused by OpenAI’s usage of the trademark. He stated, “We are gratified by the court’s decision, which recognizes the need to protect consumers from the confusion that OpenAI has created by using the Cameo trademark.” Galanis hopes that OpenAI will agree to cease using the mark entirely to prevent further misunderstandings.
In response, OpenAI stands firm in its position, contesting the claim to exclusive ownership of the term “cameo” as noted in a statement to CNBC.
Key Points:
– OpenAI’s Sora app faces legal challenges over trademark infringement.
– A temporary restraining order prohibits the use of “Cameo” in Sora.
– Hearing set for December 19, 2025, to address the ongoing dispute.
– OpenAI disputes Cameo’s claim of exclusivity over the term.
