New data reveals a noteworthy surge in the usage of Meta AI’s mobile application, available on both iOS and Android platforms. According to market research firm Similarweb, the app’s daily active users soared to 2.7 million by October 17, representing a remarkable rise from approximately 775,000 just four weeks prior. Furthermore, Meta AI has experienced a notable upswing in app downloads, with around 300,000 new installs each day, compared to fewer than 200,000 earlier this month.
To put this in perspective, the app registered only 4,000 daily downloads one year ago, on October 17, 2022.
Key Factors Behind the Increase
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Vibes Feed Launch: A significant driving force behind this increase appears to be the introduction of the Vibes feed on September 25, which brought short-form, AI-generated videos to the app. This feature coincides with the rise in daily active users, as depicted in Similarweb’s data visualization.
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Market Context: While Similarweb has not established a strong linkage with search or advertising trends, it’s worth considering that Meta may be conducting promotional activities on Facebook or Instagram that are not reflected in the analytics.
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Competitive Landscape: The recent debut of OpenAI’s video generator, Sora, has also captured public attention, potentially encouraging users to explore Meta AI as a competitive alternative. Although Similarweb’s data does not directly correlate the two, it’s plausible that the buzz around Sora has led people to compare it with Meta’s offerings.
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Alternatives for Access: Additionally, Sora’s invite-only status may have caused users who were unable to access it to seek out alternatives like Meta AI, thereby contributing to its growth.
As of October 17, Meta AI’s app has tracked a 15.58% increase in daily active users globally, while competing platforms ChatGPT, Grok, and Perplexity faced declines of 3.51%, 7.35%, and 2.29%, respectively.
