X Introduces New Marketplace for Inactive Username Purchases
X has unveiled a groundbreaking marketplace designed specifically for purchasing inactive usernames, allowing Premium subscribers to request and buy unique handles. This initiative presents both complimentary and paid options for acquiring eligible usernames, with prices for rare handles ranging from $2,500 to potentially exceeding seven figures.
Key Features of the New Marketplace
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Types of Handles:
- Priority Handles: These usernames often consist of full names, multi-word phrases, or alphanumeric sequences and can be requested free of charge for Premium+ and Premium Business subscribers. Approved requests will result in a seamless transfer of the handle to the user. If a subscriber opts to cancel or downgrade their plan, the handle will revert to their account after a 30-day grace period.
- Rare Handles: Short or culturally significant usernames that are not available through standard requests. These will be offered through public drops and invitation-only direct purchases.
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Request Evaluation: Requests will be reviewed within three business days, and not all submissions may be approved. Once a request is validated, the original handle is reserved, ensuring it won’t be reassigned to another user.
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Pricing Factors: Pricing for Rare handles is determined by various criteria, including word popularity, character count, and cultural relevance. Once acquired, users retain ownership of the handle, regardless of changes to their subscription status.
Process for Acquisition
- Public Drops: Multiple users can apply for these handles, with selections based on past contributions to the platform and user engagement.
- Direct Purchases: Available by invitation, these handles can be secured at a pre-determined price.
X aims to enhance revenue through this controlled marketplace, responding to challenges faced by its ad business while potentially boosting interest in its Premium subscription plans. The company emphasizes that this marketplace allows for secure and fair distribution, minimizing risks of bot-driven spam and misuse.
Additionally, users can express interest in specific inactive handles not listed in the marketplace by registering their preferences. If the handle becomes available, X will notify the interested user. Examples of desired usernames include @GabrielJones, @PizzaEater, and @ParadoxAI, highlighting the diverse appeal of the available options.
