Website builder Wix is stepping into the competitive visual design arena with the launch of its new AI-driven platform, Wixel, aimed at challenging industry giants like Canva and Adobe Express. Designed with user-friendliness in mind, Wixel enables individuals—regardless of coding skills—to create stunning graphics effortlessly.
Wixel offers a streamlined interface, allowing users to perform complex design tasks with ease. Early experiences with Wixel reveal its capability to efficiently remove image backgrounds and manipulate designs, often achieving results on par with established software like Canva. As stated by Avishai Abrahami, co-founder and CEO of Wix, “AI is the foundation of Wixel. Design is in our DNA, and simplifying complex experiences is what we do best.”
Key Features of Wixel:
- User-Friendly Design: The platform offers intuitive prompts like “smart select” and “remove background,” guiding users through the design process.
- AI Image Generation: Wixel allows users to generate images, although some functionalities may require further refinement.
- Versatile Applications: Whether for social media graphics or personal projects, users can upload images, modify backgrounds, and add text or icons as needed.
- Future Enhancements: More advanced features are on the horizon, including tools for video and story creation.
- Flexible Pricing: Wixel has a free version with limited AI credits, while a premium subscription unlocks additional templates and features.
As Wix continues to evolve its offerings, Wixel represents an innovative step toward democratizing design capabilities for all users, regardless of their experience level. Designers and enthusiasts alike are encouraged to try Wixel for free to explore its potential.
