Utah is gearing up to host the 2034 Winter Olympics, recently unveiling a new logo that has drawn mixed reactions from the public. The logo, which aims to capture the spirit of inclusivity among the state’s diverse communities, features a bold and contemporary design. While the intention behind the Utah 2034 logo is to unify, the initial response has been lukewarm, with many online commentators expressing their skepticism.
Designed to commemorate 3,000 days until the Olympic and Paralympic Games, the logo incorporates an angular typeface that evokes Utah’s unique geography and ancient petroglyphs. However, this artistic choice has sparked debate across social media platforms, particularly on the r/graphic_design subreddit.
Some users criticized it, likening the font to “psychedelic Canva styles” and other unsavory comparisons, while others saw the potential for it to foster unity, stating, “This will bring the world together, one ick at a time.” On a more positive note, several commentators found the design at least interesting and readable, with one remarking, “It’s not boring, which isn’t an easy thing to achieve.”
For now, this logo serves as a temporary placeholder, with the final design set to be revealed in 2029. Given the often contentious nature of sports branding, it remains to be seen whether public opinion will shift as the games approach. In the meantime, fans can look forward to more updates and discussions around the evolving identity of the upcoming Winter Olympics.
