Versium Introduces REACH MCP Server: Bridging AI Agents with Advanced Identity Technology
Versium has launched the Versium REACH Model Context Protocol (MCP) Server, a pioneering solution that seamlessly connects AI agents, such as Anthropic’s Claude, to its expansive B2B2C identity graph. This innovative bridge eliminates the need for manual data uploads, empowering AI systems to autonomously discover, enrich, and validate customer data efficiently using natural language inquiries.
Announced on February 3, 2026, from Redmond, Washington, the REACH MCP Server revolutionizes the way businesses leverage identity data in the age of AI. By utilizing the new MCP standard, organizations can integrate their AI agents with real-time identity information, firmographics, and contact intelligence without relying on cumbersome manual exports or customized API integrations.
“Your data shouldn’t be stored away—it should represent a universal language that AI can interpret fluently,” stated Dillana Lim, CEO of Versium. She emphasized that the REACH MCP Server equips AI agents with the intuition necessary to operate with a comprehensive understanding of individuals in real-time.
Matthew Baumgartner, Versium’s Head of Data, noted that traditional integrations cannot adequately support the demands of next-generation AI. By leveraging the Model Context Protocol, the REACH MCP gives AI agents the ability to autonomously manage their data requirements, enhancing decision-making processes based on accurate and timely insights.
Key Features of the Versium REACH MCP Server include:
- Real-Time Enrichment: Instantly add business emails, phone numbers, and lifestyle characteristics to prospect lists during interactions.
- High-Intent List Generation: AI agents can rapidly identify and present targeted lists, such as CEOs in specific sectors.
- On-the-Fly Validation: Directly verify email deliverability during development or marketing efforts.
The Versium REACH MCP Server is designed to facilitate sophisticated, end-to-end business automation when combined with other MCP-enabled tools. Its array of functionalities includes:
- Full-Cycle Sales Agent: An AI agent seamlessly integrates functionalities, from drafting product briefs to sending personalized outreach using different MCP servers.
- Clean-Room Researcher: Efficiently identify and track companies using anonymous logs and update records within CRM platforms.
- Automated Validation Audit: Streamline lead list cleansing and validation processes to maintain marketing effectiveness.
Looking to the future, Versium plans to introduce enhancements such as asynchronous task capabilities and additional features for AI agents, enabling them to interact more comprehensively with user accounts and documentation.
The REACH MCP Server is now available for all Versium REACH subscribers. Developers can integrate it with any MCP-compatible platform, including Claude, through the official URL: https://app.versium.com/mcp/reach. To explore its capabilities, visit versium.com/versium-reach-mcp.
For further inquiries, please contact Michelle Michaels at Versium at 1 (800) 395-0164 or via email at [email protected].
