The James Agency Transforms Into a Modern Marketing Consultancy
The James Agency (TJA), an award-winning marketing firm based in Scottsdale, Arizona, has announced a significant pivot in its business model, transitioning to a marketing consultancy tailored for contemporary challenges. This strategic evolution underscores TJA’s commitment to merging artificial intelligence with genuine human insight, positioning the agency for future success.
As part of this transformation, TJA is shifting its focus from a deliverables-centric approach to one that prioritizes strategic planning, foresight, and quantifiable results. This new consultancy model is aimed at helping brands navigate the complexities of evolving technologies while maintaining a foundation of trust and purpose.
Veronique James, CEO of TJA, emphasized the importance of integrating empathy and creativity in marketing, stating, “Technology can accelerate production, but it cannot replace discernment. Our clients require partners who can strategically build enduring brands in a rapidly changing environment.”
To spearhead this initiative, Phoebe Glawe-Sergent has been appointed Director of Client Experience. With over eight years in progressive marketing roles and a master’s degree in education from Arizona State University, Glawe-Sergent is set to implement a client-first philosophy grounded in insight-driven strategies and collaborative practices. “AI gives us new tools, but it is human perspective that fosters connection and trust,” she remarked.
The agency’s leadership team, including President Megan Simoes and Chief Creative Officer Shane Tang, will support this transition as TJA approaches its 20th anniversary in 2025. Known for creating “Enterprising Brands,” TJA aims to blend adaptability with integrity and measurable outcomes.
Highlighting its robust internal culture, TJA has been recognized by Inc. Best Workplaces and featured in the Inc. 5000’s list of fastest-growing privately held companies in 2024. The agency believes that a satisfied workforce translates to exceptional output, driving both employee retention and client satisfaction.
For more insights into The James Agency’s new consultancy offerings, visit www.thejamesagency.com.
