A recent report by POM Marketing has unveiled that 69% of B2B marketers are facing significant challenges in resource allocation, underscoring a serious gap between what company leadership expects and the tools available to meet those demands. The report, titled “Marketing Under Pressure,” draws insights from a survey of 105 marketing professionals across various roles and organizations in the U.S.
As the B2B marketing industry grows from a projected $20 billion to $37 billion by 2033, this disconnect poses risks to business growth. Key findings from the report reveal that many marketers struggle to demonstrate return on investment (ROI), with only 29% expressing confidence in their ability to prove their efforts’ value to leadership. Furthermore, while 79% acknowledge AI’s significance in shaping marketing strategies, many lack a clear roadmap for effective implementation.
“This highlights a critical issue that should alert not only marketers but also the C-suite,” stated Kathy Floam-Greenspan, Founder and Chief Strategist of POM Marketing. She emphasized that underfunded marketing teams jeopardize the entire organization’s capacity for lead generation and revenue growth.
For further details, the full “Marketing Under Pressure” report can be accessed at POM Marketing’s website. The firm, which provides strategic marketing services to a range of organizations, aims to help clients navigate these challenges effectively.
