Proper Propaganda Achieves Unprecedented Success at CES 2026 with Over 500 Media Placements
Las Vegas, NV — January 31, 2026 — Proving its status as a leader in technology public relations, Proper Propaganda reported its most impactful performance at CES 2026, securing more than 500 media and influencer placements for clients. This achievement highlights the agency’s strategic approach to leveraging the world’s premier technology showcase as a catalyst for long-term visibility and AI search optimization.
During CES 2026, which attracted over 130,000 attendees including major industry journalists and creators, Proper Propaganda orchestrated over 130 Tier-1 media engagements. The agency’s methodical planning extended well beyond the show, emphasizing sustained media relationships and visibility critical for brands entering the competitive U.S. market.
Key Outcomes from CES 2026:
- Media Engagement: Conducted 130+ pre-arranged media interactions, featuring companies such as Keychron and DNSYS.
- Media Coverage: Achieved over 500 placements across multiple channels, including print, digital, and broadcast platforms in the U.S., Canada, and Europe.
- International Reach: Delivered multilingual coverage targeting English, French, and German-speaking audiences.
- Awards Recognition: Numerous clients received CES Innovation Awards, further enhancing their industry credibility.
The agency’s founder, Jackson Wightman, emphasized the importance of an ongoing media strategy: "Our approach to CES is not just a single event; it is a foundational element for year-round engagement." This philosophy has been instrumental in translating media coverage into lasting brand authority as AI search tools prioritize established publications.
Proper Propaganda represented a diverse array of global tech firms at CES 2026, including:
- Keychron
- Fraimic (an AI startup)
- ProtoArc
- KPIT (automotive software)
- Beijing Insbotics (robotics solutions)
- DNSYS (exoskeletal mobility solutions)
In preparation for CES 2027, Proper Propaganda is dedicated to refining its engagement strategies. The agency continues to develop its CES content hub, assisting clients in navigating the complexities of media interaction and optimizing content for performance in AI-driven searches.
For additional insights into Proper Propaganda’s CES strategies and planning for future engagements, interested media can reach out to founder Jackson Wightman.
