Optilogic and ORTEC Forge Strategic Alliance to Revolutionize AI-Powered Supply Chain Solutions
ANN ARBOR, Mich. and ZOETERMEER, The Netherlands, January 29, 2026 /PRNewswire/ — Optilogic, a leading innovator in supply chain network design, has announced a strategic partnership with ORTEC, a global authority in supply chain optimization and logistics planning. This collaboration aims to enhance enterprise supply chains to be more resilient, efficient, and adaptable, responding to the ever-changing market demands.
The alliance marries ORTEC’s four decades of industry expertise and robust global customer base with Optilogic’s cutting-edge optimization platform. Together, they offer a sophisticated, AI-driven approach that seamlessly integrates long-term strategic supply chain decisions with tactical daily operations.
In today’s competitive landscape, supply chain performance has become a vital strategic differentiator rather than merely an operational concern. Many organizations, however, often overlook critical foundational questions regarding their network’s design. Factors such as territory planning, depot locations, and capacity allocations can lead to inefficiencies long before any execution begins. By addressing these fundamental design elements, Optilogic and ORTEC enable companies to optimize their networks in a way that aligns strategy with real-world execution.
Key Benefits of the Alliance:
- Integration of Capabilities: The alliance combines expertise in strategic network design with sales and operations planning to facilitate faster, more informed enterprise-wide decision-making.
- Operational Efficiency: By linking strategic insights with operational execution, companies can ensure that daily plans are effective and lead to measurable business outcomes.
- Responding to Change: Enhanced analytics and technology allow firms to adapt swiftly to market fluctuations while minimizing risks.
"Collaborating with ORTEC signifies a meaningful alignment in both strategy and values," remarked Don Hicks, CEO of Optilogic. "Their reputation for delivering tangible results complements our innovative tech solutions. Together, we aim to transform supply chain operations effectively."
Georgios Sarigiannidis, CEO of ORTEC, expressed similar sentiments: "Our joint approach emphasizes partnership and long-term value. This alliance allows us to leverage our combined strengths, offering superior strategies and improving operational performance across global markets."
As the landscape shifts toward greater reliance on automation and analytics, the competitive edge lies in designing adaptable supply chains. This partnership positions both companies to lead in the next generation of supply chain optimization.
To showcase their collaboration, Optilogic and ORTEC will host a webinar titled "Bridging Strategy and Execution with Optilogic and ORTEC" on February 26, 2026, at 10:00 AM ET/4:00 PM CET. Interested participants can register at https://tinyurl.com/murps32w.
For media inquiries, contact Jennifer Randall at Optilogic, 1 707-363-9611, [email protected], or visit https://optilogic.com/.
