OpenAI has launched an enhanced version of its ChatGPT Images, introducing the GPT Image 1.5 model, which promises improved instruction-following capabilities, precise editing features, and image generation speeds that are up to four times faster. This new model is now accessible to all ChatGPT users, including those utilizing the API, marking a significant stride in OpenAI’s competitive landscape against Google’s Gemini.
The rollout comes on the heels of a recent internal memo from OpenAI CEO Sam Altman, who described a “code red” situation, urging the company to reclaim its position as a leader in artificial intelligence amidst increased competition. Google’s Gemini 3 and its latest image generator, Nano Banana Pro, have reportedly gained ground, ranking high in performance benchmarks on platforms like LMArena.
Despite releasing GPT-5.2 last week, touted as OpenAI’s most advanced model for both developers and general users, the company accelerated the launch of GPT Image 1.5, originally planned for early January. This model follows the release of GPT Image 1 in April and highlights the industry’s shift towards more production-ready image and video generation capabilities.
GPT Image 1.5 not only introduces advanced editing functionalities, allowing users to maintain consistency across visual elements such as facial likeness, lighting, and color tone, but also revamps the editing experience. OpenAI’s applications CEO, Fidji Simo, explained that the upgraded interface functions more like a creative studio, enabling easier navigation and inspiration through trending prompts and filters.
Key features of GPT Image 1.5 include:
– Up to fourfold increase in image generation speed.
– Enhanced instruction-following for specific edits.
– Improved consistency in iterative editing.
– A new dedicated entry point in the ChatGPT sidebar.
Furthermore, OpenAI plans to enrich the overall ChatGPT experience by incorporating more visual elements into search queries, which could facilitate quick tasks like measurement conversions and sports score checks. Simo stated, “When you’re creating, you should be able to see and shape the thing you’re making,” emphasizing the necessity of visuals in enhancing creative outputs.
This strategic enhancement comes as the AI landscape evolves, underlining OpenAI’s commitment to advancing its offerings while adapting to the competitive pressures posed by other industry players.
