Fashion retailer New York & Company has announced a partnership with Metrical, an innovator in AI-driven conversion optimization technology, aimed at enhancing the online shopping experience through personalized engagement strategies. This collaboration, revealed on November 4, 2025, seeks to boost digital sales and provide an enriched customer journey on the company’s platform.
Laura Cantor, Vice President of Marketing & Ecommerce at New York & Company, expressed enthusiasm about the partnership: “We are excited to work with Metrical to deliver state-of-the-art personalization for our customers. Their AI technology enables us to engage with shoppers during crucial moments, aligning perfectly with our goal of offering inspiration, convenience, and tailored experiences online.”
The integration of Metrical’s predictive engagement solutions will allow New York & Company to create a more dynamic and personalized shopping environment. Metrical’s sophisticated AI models analyze shopper behavior in real time to forecast purchasing intent and pinpoint customers who may abandon their shopping carts. This capability enables the retailer to deploy contextual messaging, banners, and badges throughout the site without requiring extensive coding or engineering resources.
Rameet Kohli, President and COO of Metrical, remarked, “Our partnership with New York & Company exemplifies how innovative retail brands are leveraging predictive AI to enhance e-commerce outcomes. By combining real-time behavioral insights with seamless implementation, we empower New York & Company to deliver valuable customer interactions that respect the shopping experience.”
About New York & Company: Renowned for its modern and versatile fashion, New York & Company caters to women seeking confidence and individuality in their style, both online and offline.
About Metrical: Metrical specializes in AI-driven behavioral engagement solutions that enhance customer experiences, improve conversion rates, and foster brand loyalty while ensuring compliance with privacy regulations by avoiding the use of cookies or Personal Identifiable Information (PII). The platform is trusted by leading brands, including DICK’s Sporting Goods and Fossil Group.
