The new Apple TV series “Pluribus,” created by renowned filmmaker Vince Gilligan, known for his work on “Breaking Bad” and “Better Call Saul,” features a distinctive disclaimer in its credits: “This show was made by humans.” This message, positioned beneath a standard note regarding animal welfare on set, signals a deliberate departure from generative AI in production, potentially setting a precedent for other creators in the industry.
Gilligan has made his stance on artificial intelligence unequivocally clear. In a recent interview with Variety, he voiced his strong opposition to AI, labeling it “the world’s most expensive and energy-intensive plagiarism machine.” He further likened AI-generated content to “a cow chewing its cud,” describing it as an incessantly repetitive cycle of unoriginal material. With a hint of humor, he remarked, “Thank you, Silicon Valley! Yet again, you’ve f—ed up the world.”
“Pluribus” marks Gilligan’s return to the science fiction genre, and notably features Rhea Seehorn, his “Better Call Saul” colleague. In this imaginative narrative, she portrays a romantic author navigating the complexities of an alien invasion.
Key Highlights:
– “Pluribus” showcases Gilligan’s commitment to human-driven storytelling.
– The series stars Rhea Seehorn as an author facing extraterrestrial challenges.
– Gilligan’s outspoken criticism of AI raises important questions about originality in content creation.
This innovative approach underscores a growing trend in the entertainment industry, where filmmakers seek to distinguish their work from AI-generated art.
