PepsiCo’s Mug Root Beer is strategically targeting Gen Z consumers this holiday season with the launch of its limited-edition cologne, Daddy’s Home. Set to debut on TikTok Shop on December 3, the fragrance aims to align with the current social media trends that appeal to younger audiences.
Available as part of a $15 bundle that includes a 10-pack of mini cans, Daddy’s Home cologne can only be purchased through TikTok Shop starting the week of December 8. The brand has released a promotional video spoofing typical cologne advertisements, featuring dramatic slow-motion shots and exaggerated symbolism, further engaging its youthful demographic. Additionally, a TikTok Live event will showcase content from influencers Afferdin and Elijah Yeroushalmi to amplify the fragrance’s visibility.
Key Highlights:
– Launching December 3, with sales starting December 8.
– Priced at $15, packaged with a 10-pack of mini cans.
– Marketing includes a humorous promotional video and TikTok Live event featuring influencers.
– Leveraging Gen Z’s interest in scents, which currently drive 38% of household fragrance purchases.
Mug’s new campaign reflects broader trends in holiday marketing, highlighting Gen Z’s influence on retail strategies that prioritize social media engagement and influencer collaborations. The fragrance features notes of cedar and sandalwood, with hints of vanilla and caramel mirroring the root beer’s iconic flavor.
This initiative is part of Mug Root Beer’s growing presence within PepsiCo’s portfolio. According to company executives, the brand’s sales have surged recently, driven by creative social content, including campaigns featuring its bulldog mascot. Furthermore, TikTok Shop is increasingly becoming a key platform for e-commerce, with significant growth in sales as major brands integrate into the platform ahead of the holiday season. This focus, coupled with the trend of pet ownership, showcases Mug’s commitment to capturing the spirit of Gen Z and its unique preferences.
