MCIM Unveils New Brand Identity and Website to Enhance HPC and AI Solutions
MCIM has launched an innovative brand identity along with a revamped website, aimed at unifying its mission-critical operations platform under the streamlined name MCIM. This rebranding reflects the company’s commitment to supporting high-performance computing (HPC), artificial intelligence (AI), colocation, and enterprise data centers as they navigate an increasingly complex operational landscape. Formerly known as Fulcrum Collaborations, MCIM is now better positioned to help operators minimize labor costs, enhance energy efficiency, and ensure uptime through a unified platform specifically designed for high-density computing and liquid cooling.
Key features of the new brand and website include:
- Unified Approach: MCIM consolidates mission-critical workflows into a single platform, allowing for clear and efficient operations across various sites and teams.
- Data Transparency: The platform offers first-party operational data for over one million assets, facilitating quicker and more informed decision-making.
- Collaborative Expertise: The company pairs advanced technology with hands-on experience from former data center operators, strengthening reliability and performance.
With the industry facing significant challenges—including rising energy costs and labor shortages—the rebranding underscores MCIM’s dedication to delivering clarity and operational excellence essential for managing the world’s most sophisticated data center facilities.
"Our rebrand signifies the critical role we play in supporting our clients," said Mike Parks, CEO of MCIM. "As colocation data centers and the new generation of HPC and AI facilities drive global advancements, our platform will ensure that these environments have the reliable operational data necessary for success."
The refreshed website is now live at www.mcim.io, reinforcing MCIM’s status as the only platform designed to manage the complete operational lifecycle of critical facilities. The site features enhanced customer outcome metrics in areas such as reliability, labor efficiency, and energy performance.
About MCIM: Specialized for mission-critical environments, MCIM aids operators in eliminating silos, preventing failures, and protecting profitability across various sectors, including data centers and financial institutions. Trusted by major colocation providers and global banks, MCIM effectively manages over 6.5 GW of IT capacity across more than 90 countries. Visit www.mcim.io for more information.
