Keith Rabois Backs AI Startup Comp to Revolutionize HR Practices in Brazil
Christophe Gerlach, a Cornell University alumnus, is transitioning from investor to entrepreneur with the launch of Comp, an innovative HR tech startup focused on the Brazilian market. With nearly two years spent investing in HR technology for General Atlantic, Gerlach, alongside co-founder Pedro Bobrow, aims to invigorate human resources through AI-driven solutions.
Comp specializes in developing advanced AI software that streamlines HR processes including recruiting, compensation management, and performance evaluations. Unlike traditional methods, Comp integrates seasoned HR professionals into its model, offering clients “forward-deployed” experts—former HR executives who collaborate directly with organizations to optimize their HR strategies.
These HR executives do more than consult; they actively contribute to refining Comp’s technology. As Gerlach explained, “Our forward-deployed HR execs initially perform tasks manually, allowing us to train the AI with best practices.” The long-term vision is for Comp’s AI solutions to autonomously manage core HR functions.
By combining AI capabilities with professional expertise, Comp seeks to challenge traditional consulting firms like Mercer and Korn Ferry and competing platforms like Rippling and Workday. Gerlach notes that Brazil’s unique business environment, characterized by a lack of standard HR software, presents an opportunity for Comp to introduce a groundbreaking automated model.
Recently, Comp secured $17.25 million in Series A funding led by Khosla Ventures, marking the venture capital firm’s inaugural investment in a Brazilian startup. Keith Rabois of Khosla has joined Comp’s board, underscoring the startup’s growth potential.
With a client roster that includes major Brazilian players like Nubank and Creditas, Comp is poised for further expansion into the U.S. market and beyond. Additional investors in this funding round include Kaszek, Canary, Abstract Ventures, and Endeavor Catalyst, signaling strong support for Comp’s vision of transforming HR practices through AI.
