Google Enhances AI Fashion Try-On Feature with Selfie Capability
Google has unveiled an upgrade to its AI fashion try-on technology, allowing users to virtually try on clothing utilizing just a selfie. Announced on Thursday, this new feature simplifies the previous requirement of uploading a full-body image. Leveraging Google’s Gemini 2.5 Flash Image model, dubbed Nano Banana, users can now create a full-body digital representation from a simple selfie for their virtual fitting experience.
Upon initiating the feature, users can easily select their regular clothing size, prompting the system to generate multiple images. They can then choose one image to serve as their default for try-ons.
For those who prefer, the option to upload a full-body photo remains available, along with the ability to select from a variety of models showcasing different body types.
This innovative feature is being rolled out across the United States as of today.
Google initially introduced its try-on functionality in July, permitting users to experience apparel from its Shopping Graph through platforms like Google Shopping, Search, and Google Images. To access this feature, users simply click on a product listing and select the “try it on” icon.
This enhancement is part of Google’s ongoing investment in the virtual AI try-on landscape, which includes its dedicated app, Doppl. This app is designed to help users visualize various outfit combinations via AI technology.
In a recent update, Doppl features a shoppable discovery feed that curates personalized outfit recommendations for users to explore and try on virtually. Most items featured in this feed are directly purchasable, complete with links to retailers.
The discovery feed also incorporates AI-generated videos showcasing real products, offering outfit ideas tailored to individual styles. While some users may have reservations about AI-generated content, Google positions this format as an engaging way to highlight products, akin to popular platforms like TikTok and Instagram.
