A federal court has issued a preliminary ruling in favor of Cameo, the renowned platform that allows celebrities to sell personalized video messages, by prohibiting OpenAI from using the term “Cameo” in connection with its video generation tool, Sora. U.S. District Judge Eumi Lee determined that the use of “Cameo” by OpenAI likely causes confusion and may dilute Cameo’s brand identity.
The legal dispute originated when OpenAI launched the Sora app, which included a feature named “Cameo” that allowed users to incorporate likenesses into their generated videos. Cameo raised concerns that this usage of the term could mislead consumers regarding the brand’s association with the AI tool. Although a temporary restraining order was initially granted in November of the previous year, OpenAI continued to utilize the term despite the ongoing litigation.
With the latest ruling, Judge Lee granted a preliminary injunction against OpenAI, reinforcing Cameo’s position in the matter. In response, OpenAI expressed their disagreement with the court’s decision, asserting that the term “cameo” cannot be exclusively owned by any entity, and they are eager to further argue their case.
This legal situation highlights the growing trend of intellectual property disputes involving AI companies, as numerous rights holders—from authors to major entertainment entities—are actively seeking to protect their intellectual property amidst the rapid advancements in AI and video generation technologies.
Key points from the case:
– Cameo scores a preliminary win in trademark suit against OpenAI.
– Judge rules Sora cannot use “Cameo,” citing potential confusion.
– Legal tensions reflect broader IP disputes involving AI and creative content.
