Evertune Introduces Innovative Metrics to Measure Topic and Brand Influence on AI Perception
On December 10, 2025, Evertune, a leader in Generative Engine Optimization (GEO) and AI marketing, announced the launch of its new Topic Relevance and Brand Relevance metrics. These groundbreaking tools are designed to help marketers identify the content sources that significantly impact AI’s perception of brands, thereby enhancing their content strategies and partnerships in AI-driven environments.
As AI increasingly guides consumer decisions by synthesizing data from various sources, brands face challenges in directing their marketing efforts. Traditional citation tracking methods have often focused solely on the frequency of source mentions, which do not accurately reflect their real influence on AI-generated responses. Evertune’s innovative approach recognizes that AI operates through Retrieval Augmented Generation (RAG), synthesizing information before determining which sources to cite. This means that a high mention count does not always correlate to high influence on AI perceptions.
Ed Chater, COO of Evertune, emphasizes the importance of these new metrics: "We’ve now eliminated the guesswork by revealing which sources shape AI’s understanding of your brand and category, highlighting significant untapped opportunities for influence."
Key features of the new metrics include:
- Topic Relevance: Assesses how much a source impacts AI’s understanding of specific topics, such as luxury SUV categories.
- Brand Sentiment: Evaluates whether the source presents a brand positively, neutrally, or negatively.
- Brand Relevance: Measures the influence of a source on AI’s understanding of a brand within a specific category, weighted by the sentiment assessed.
These metrics provide critical insights, enabling marketers to answer pivotal questions regarding their content strategy:
- Which sources significantly influence AI’s category understanding?
- Which sources align positively with my brand?
- Where are my greatest opportunities for growth?
Furthermore, Evertune categorizes sources into two actionable groups:
- Strength URLs: Influential sources that reinforce a positive brand image, encouraging marketers to invest further.
- Opportunity URLs: Influential sources that have yet to mention the brand, representing high-ROI partnership targets.
By providing a data-driven roadmap tailored for enhanced AI visibility, Evertune enables brands to refine their marketing strategies effectively. To explore the potential of these new metrics, users can book a demo through Evertune’s platform.
Evertune specializes in improving brands’ visibility in AI search by analyzing over one million AI responses monthly across various large language models (LLMs). Founded in 2024 in New York City by former team members of The Trade Desk, Evertune has secured $19 million in funding from leading investors in the adtech and martech sectors.
For more information, visit evertune.ai.
