Evertune Expands AI Retargeting Capabilities With New Partnerships
Evertune has launched a cutting-edge AI retargeting feature through strategic collaborations with Index Exchange and The Trade Desk, enabling marketers to effectively reach AI-driven users even when their brands are not explicitly mentioned in AI-generated responses. Announced on February 11, 2026, this initiative enhances Evertune’s Partner Connect program by integrating programmatic advertising solutions that utilize influential AI sources.
Through these partnerships, businesses can easily identify and tap into publishers cited in AI suggestions via Index Exchange or The Trade Desk. This advancement empowers brands to implement large-scale AI retargeting campaigns effectively on high-quality publisher inventory.
“By bridging the gap between AI visibility intelligence and media activation, we allow marketers to understand which sources appear in AI outputs. This enables them to implement targeted advertising campaigns on those channels,” stated Brian Stempeck, CEO of Evertune.
The importance of AI retargeting is underscored by recent findings from Gener8, which revealed that 12% of users click through to cited sources following AI recommendations to validate information. By placing their brands alongside influential publishers, companies can engage potential customers at pivotal moments in their decision-making process.
With Index Exchange and The Trade Desk—both key players in the programmatic advertising space—Evertune ensures marketers have access to a wide array of premium publishers to optimize their campaigns. As stated by Marybeth McGaugh, Chief Customer Officer at Index Exchange, “Our partnership with Evertune guarantees marketers can seamlessly activate on high-quality inventory while maintaining the necessary transparency and scale.”
This development follows Evertune’s initiation of Partner Connect for affiliate marketing in December 2025, with plans to announce further distribution partnerships in the near future.
About Evertune: Evertune is a leading Generative Engine Optimization (GEO) and AI marketing platform designed to enhance brand visibility in AI search through extensive data analysis and actionable insights. Founded by veteran members of The Trade Desk and based in New York City, Evertune has successfully secured $20 million in funding to further its mission of advancing AI marketing strategies. For more information, visit www.evertune.ai.
