Ensight Unveils ENSI: A Transformative AI Sales Assistant Tailored for Life Insurance Sector
In a groundbreaking move for the life insurance industry, Ensight has launched ENSI, the first AI-driven sales assistant aimed at enhancing productivity for insurance carriers, distributors, agents, and financial advisors. This innovative platform is designed to tackle significant challenges such as scaling sales knowledge, expediting proposal turnaround times, and enhancing operational efficiency.
ENSI employs cutting-edge technology from the Microsoft OpenAI platform, streamlining the illustration process and significantly boosting the effectiveness of internal sales teams. It simplifies the quoting of complex life insurance solutions—including Term Life, Guaranteed Universal Life (GUL), and Indexed Universal Life (IUL)—by efficiently gathering all necessary information, answering industry-specific queries, and even interpreting quote requests from various formats.
Key Features of ENSI:
- 24/7 Accessibility: Available through both voice and chat, ENSI provides on-demand support for sales teams and advisors.
- Rapid Illustration Capability: Users can generate multiple illustrations for IUL products in seconds, reducing the typical ‘time to quote’ by over 90%.
- Seamless Escalation Support: ENSI can escalate case design queries to internal teams when additional expertise is required.
Bill Unrue, CEO of Ensight, remarked, "Generative AI represents an unprecedented technological advancement in the life insurance and annuity market, poised to enhance operational efficiencies and empower financial professionals."
The platform currently supports over 30 life insurance carriers and will expand to include Variable Universal Life (VUL) and Long Term Care (LTC) features in early 2026.
For additional information or to explore how ENSI can elevate your sales operations, visit Ensight’s official website.
About Ensight: Founded in 2015, Ensight is a leading cloud-based insurance sales enablement solution, catering to more than 600 distributors and numerous financial professionals across North America. The company is headquartered in San Diego, California, and is dedicated to optimizing the entire sales lifecycle—from prospecting to policyholder management.
