Claro’s Prezão Plan Recognized as October’s Leading Consumer Value in Brazil’s Mobile Market
In a recent announcement, Tarifica has named Claro Brazil’s Prezão prepaid mobile plan as the Consumer Value Plan of the Month for October 2025. This recognition highlights the plan’s compelling pricing structure and robust data offerings amidst Brazil’s competitive mobile industry. Notably, the Prezão plan distinguishes itself not only through its attractive pricing but also by integrating key digital tools, such as access to ChatGPT, reflecting the evolving needs of today’s users.
The Prezão plan, priced at R$30 for 30 days (approximately USD $5.68), provides customers with:
- 12GB of unrestricted data
- 3GB of data specifically for YouTube and ChatGPT
- Unlimited messaging, voice, and video calls on WhatsApp
- Unlimited national calling
Claro’s unique approach includes a dedicated data allocation for AI services, demonstrating its commitment to addressing the shifting demands of mobile consumers. Will Watts, Vice President of Product at Tarifica, emphasized this strategic choice, stating, "Recognizing the growing role of AI-driven services in consumer behavior positions Claro ahead of the market’s trajectory."
With a cost-effective rate of R$2.50 per GB (approximately USD $0.47), Prezão not only ranks favorably among prepaid plans in Brazil but also offers targeted features that cater to the digital lives of many consumers. This innovative offering stands out in Brazil’s dynamic telecom sector, where operators must continuously adapt to meet consumer expectations.
Tarifica’s selection for Consumer Value Plan of the Month is based on thorough analysis utilizing its Telecom Pricing Intelligence Platform (TPIP), which tracks mobile plan offerings and pricing trends globally, ensuring recognition of plans that deliver superior value relative to market standards.
For further insights into Claro’s Prezão plan, visit Claro Prezão’s official site.
