B2B Marketing Leaders Shift Towards Hybrid Strategies for 2026 Growth
New York, Dec 22, 2025 — A recent survey conducted by Madison Logic in partnership with The Harris Poll reveals that B2B marketing decision-makers are increasingly prioritizing a blend of traditional and innovative marketing strategies to secure success in 2026. The survey, which included responses from over 300 marketing executives, highlights a significant shift toward enhancing customer experience and brand loyalty, with nearly 45% of leaders prioritizing these areas.
Key findings from the survey indicate that 44% of marketing leaders plan to emphasize performance marketing, particularly through AI-driven automation, while 43% are focused on long-term brand building. Interestingly, despite the growing reliance on technology, only 29% of respondents intend to maintain their investment in creative and content innovation, pointing to a strategic pivot away from conventional advertising methods.
Keith Turco, CEO of Madison Logic, remarked on the findings, stating, “The data underscores that traditional marketing strategies are falling out of favor. Companies that integrate high-tech solutions with foundational performance will thrive in 2026.”
Emerging technologies, especially AI, are set to transform marketing strategies, with 55% of decision-makers believing that AI will significantly reshape their approach over the next year. Furthermore, 33% identified Customer Experience (CX) as a critical differentiator for growth, while 45% noted AI-powered search as a significant trend, altering the way brands connect with consumers.
In an era of tightened budgets, organizations that successfully leverage cutting-edge tools alongside core marketing principles will likely see the most substantial outcomes. “Marketers who utilize data to guide their performance strategies will be positioned to drive meaningful results in 2026 and beyond,” Turco added.
For further details on how Madison Logic’s innovative solutions can benefit businesses, visit www.madisonlogic.com.
Survey Methodology: This study was conducted online from December 1-8, 2025, among U.S. adults aged 21 and older employed full-time in various marketing roles. The precision of the sampling is within +/- 5.7 percentage points, using a 95% confidence level.
