Apple Set to Launch Gemini-Enhanced Siri Assistant in February

Apple's AI Leadership Shifts as Another Executive Joins Meta

Apple is gearing up to unveil a next-generation version of its Siri assistant, enhanced by the innovative capabilities of Google’s Gemini AI models. This highly anticipated announcement is expected in the latter half of February, marking a significant milestone in Apple’s AI evolution. According to Bloomberg’s tech analyst Mark Gurman, this update aims to deliver on the ambitious promises made by Apple in June 2024, enabling Siri to manage tasks by utilizing users’ personal data and the content displayed on their screens.

In addition to this release, Apple has plans for a more substantial update slated for the Worldwide Developers Conference in June. This iteration of Siri is anticipated to adopt a more conversational style, similar to popular chatbots like ChatGPT, potentially leveraging Google’s cloud infrastructure for improved performance and responsiveness.

Recent reports have highlighted Apple’s struggle to solidify its AI strategy, further complicated by the departure of AI chief John Giannandrea. However, with the collaboration with Google, it appears that Apple has found a promising new path forward.

Key Highlights:
– Launch of Gemini-enhanced Siri expected in February.
– Will utilize user data and on-screen content for task management.
– Upcoming June update to feature a more conversational AI experience.
– Collaboration with Google as a pivot in Apple’s AI strategy.

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