Pipeline360 Launches Ads360, Revolutionizing B2B Advertising Metrics
Boulder, Colorado – January 13, 2026 – Pipeline360 has unveiled Ads360, a cutting-edge solution that transforms B2B advertising into a measurable demand engine, effectively linking media spending to tangible outcomes. This innovative platform, powered by Pipeline360’s advanced AI-driven intelligence, integrates audience targeting, cross-channel activation, and comprehensive measurement into a single managed service.
The launch of Ads360 comes at a crucial time for B2B marketers, who increasingly face pressure to demonstrate how advertising impacts business performance, beyond traditional metrics of reach and clicks. Tony Uphoff, CEO of Pipeline360, emphasized the necessity for clearer insights into advertising influence as buying behaviors evolve and the complexity of purchasing journeys increases. He stated, “Ads360 is designed to connect media investments directly to measurable business outcomes.”
Key features of Ads360 include:
– Cross-channel activation across display, connected TV, and audio platforms
– Verified audience reach with identity-driven targeting strategies
– Job-level, persona-based, and account-based approaches
– AI-assisted optimization and pacing
– Comprehensive reporting and transparent performance metrics
– Full-funnel measurement linking ad exposure to engagement and pipeline activities
As the B2B marketplace becomes more convoluted, Ads360 equips marketers to understand and leverage their advertising investments effectively. This solution serves as a pivotal component in Pipeline360’s Demand-as-a-Service model, which integrates various marketing functions like lead generation and content creation to drive cohesive outcomes.
Amid calls for greater accountability and less vendor fragmentation, Ads360 positions itself as a robust tool to enhance clarity and confidence for marketers in their advertising strategies. As noted by CMO Matt Hummel, “Our goal is to provide a seamless and measurable understanding of how advertising contributes to business growth, ensuring that brand visibility and pipeline acceleration are aligned.”
For additional details, visit pipeline-360.com.
