BIScience Launches Ad Objective Intelligence to Enhance Competitor Analysis
BIScience, the innovative force behind AdClarity, announced the introduction of its latest feature, Ad Objective Intelligence, designed to streamline the analysis of competitor advertising strategies. This powerful update enables marketers to automatically categorize competitor campaigns based on their primary objectives—whether they aim to enhance brand awareness or drive immediate actions.
In the competitive digital landscape, knowing what campaigns rival businesses are executing is crucial, but understanding their underlying intentions has often been elusive. Ad Objective Intelligence fills this gap by allowing marketing teams to distinguish between brand-building initiatives and performance-driven pushes. This insight enables marketers to benchmark campaigns more effectively and swiftly identify shifts in competitor strategies, allowing for timely adjustments.
Dorit Kaplan, VP of Product and Strategy at BIScience, emphasizes the strategic value of this technology: “Understanding competitors’ and industry ad intent transforms a marketing budget from a gamble into a strategic asset. By transitioning from a reactive to a proactive approach, companies can stop trailing the market and start setting the pace.”
According to internal data from BIScience, brand awareness efforts constituted 40% of share of voice in the U.S. over the past year, compared to 60% for performance-driven campaigns. This distribution varies across sectors, with industries like Healthcare focusing more on awareness, while Marketplaces and Digital Games lean heavily towards performance-oriented strategies.
The insights provided by Ad Objective Intelligence are crucial for brand teams, agencies, and growth strategists. By understanding the motivations behind competitors’ investments—be it to enhance awareness or drive sales—they can more effectively align their messaging and channel strategies with overarching campaign objectives. This clarity also helps teams avoid knee-jerk reactions to competitor activities, enabling them to discern shifts in strategy when competitors transition from consistent awareness-building to promotional pushes.
Ad Objective Intelligence is now live within AdClarity, offering insights into both historic and current campaign objectives. For more information or to schedule a demo, visit the AdClarity website.
About BIScience: A leader in AI-driven digital and behavioral data intelligence, BIScience supports over 2,000 brands globally, including numerous Fortune 500 companies. With a human panel of 30 million opt-in users, BIScience delivers precise insights that enable organizations to optimize strategies and benchmark performance effectively, operating from offices in New York, Tel Aviv, and Sydney. Learn more at biscience.com.
