TrueCar Selects Impel as Exclusive AI Partner to Revolutionize Car Buying Experience
In a strategic move aimed at transforming the car-buying process, TrueCar has announced a multi-year partnership with Impel, a leader in Automotive AI solutions. This collaboration designates Impel as the exclusive provider of AI technology for TrueCar and its expansive network, which serves over 11,500 dealers and 250 membership organizations. The partnership will introduce advanced, customized AI-driven shopping experiences designed to enhance value across TrueCar’s platform.
TrueCar’s digital platform connects car shoppers with certified dealers, helping users save both time and money through technology-driven solutions. The platform offers robust car-buying programs for various membership organizations, including AAA, Sam’s Club, and military families.
Impel’s AI Operating System stands out as a fully integrated solution that streamlines complex workflows throughout the customer lifecycle. With capabilities that drive significant performance improvements—such as a 27% increase in sales conversions—Impel equips automotive retailers with tools to foster customer loyalty and generate higher lifetime value.
Key Features of the Partnership:
- Custom AI Agents: Impel will develop tailored AI agents for TrueCar that can cater to the unique needs of each membership program, ensuring a superior customer experience.
- 24/7 Support: Impel’s AI solutions will facilitate instant, context-aware support for car buyers, enhancing engagement and satisfaction.
- Dealer Empowerment: The partnership equips TrueCar’s participating dealers with advanced tools to maximize conversion rates and improve customer retention.
As TrueCar evolves with this AI-driven collaboration, shoppers will benefit from seamless assistance throughout the car-buying journey, including support with trade-ins and financing.
Scott Painter, Founder and CEO of TrueCar, emphasized the importance of this partnership, stating that it will lead to a more valuable experience for consumers. Devin Daly, Co-Founder and CEO of Impel, expressed excitement about the opportunity to enhance the auto-buying program with AI capabilities.
Certified TrueCar dealers are invited to visit Impel at the upcoming 2026 NADA Show in Las Vegas for further details about the partnership.
Impel continues to redefine automotive retailing globally, impacting over 40 billion shopper interactions across 51 countries. TrueCar, founded in 2005, has positioned itself as a pioneering digital platform that enriches the car-buying experience through innovative technology.
For more information, visit Impel at impel.ai and discover how this partnership is set to reshape the future of car buying.
