The Italian Embassy has introduced the logo for Casa Italia, a new brand identity that unites the Embassy of Italy, the Italian Trade Agency, and the Italian Cultural Institute. Situated in Westminster, this logo aims to strengthen the cultural ties between the United Kingdom and Italy, encapsulating these connections in a single, cohesive design.
The Casa Italia logo exemplifies minimalist design principles while being rich in symbolism. Its flexible yet expressive nature highlights how contemporary design can convey depth through simplicity. Collaborating with the Istituto Marangoni London, the Italian Embassy launched a student competition, inviting emerging creatives to participate in this significant project. Visual design student Jamilya Orak secured victory with her design, which represents “dialogue, diplomacy, and shared access to culture, creativity, and exchange,” as detailed in the official announcement.
The design features a motif of two keys that embody unity, cleverly integrating elements of UK design. Notably, the circular symbol reminiscent of the London Underground is combined with the architectural rhythm of Roman aqueducts to celebrate the bond between both nations using contemporary design techniques.
Key Highlights:
– Casa Italia logo combines Italian institutional identities.
– Created in collaboration with Istituto Marangoni London.
– Winning design symbolizes cultural dialogue and unity.
– Incorporates familiar UK design elements with Italian architectural motifs.
