UpScrolled Emerges as a Promising Alternative: What You Need to Know
As the social media landscape evolves, creatives often find themselves navigating a minefield of changing algorithms and emerging platforms. In this context, UpScrolled, a Palestinian-owned short-form video app, is gaining traction by promoting itself as a solution to the frustrations common across major social platforms. With the recent controversy surrounding TikTok’s alleged censorship of anti-Trump content in the U.S., UpScrolled has seen a notable increase in downloads.
The app’s website emphasizes, "Other social platforms have, for better or worse, become essential to billions," while also noting the disparity between their promises of free expression and their actions, which often include algorithmic bias and selective censorship. In response to these shortcomings, UpScrolled was created as an alternative that prioritizes equality and transparency, ensuring that all users have a voice without hidden agendas or favoritism.
Designed with a user interface reminiscent of Instagram, UpScrolled includes features like Likes, Stories, and a dynamic content feed. However, according to founder and CEO Issam Hijazi, the platform strives to be more than just another competitor to Meta, X, or TikTok. He describes it as “a reimagining of what social media should be,” where creators and communities can flourish independently, with greater control and transparency.
The app currently ranks as the second most popular social media application in Apple’s App Store, reflecting its rapid uptake among users. Though its future remains uncertain—drawing comparisons to transient platforms like BeReal—UpScrolled aims to offer a sustainable space for creative expression and genuine connection in an increasingly complex digital environment.
Key Features of UpScrolled:
- No censorship and unbiased algorithms
- Focus on equality and transparency for all users
- User-friendly interface with familiar social media elements
- Current popularity reflects growing user interest in ethical alternatives
As UpScrolled continues to evolve, it remains to be seen whether it can carve out a lasting niche in the competitive social media market.
