OpenAI Makes Strategic Leadership Changes to Enhance Enterprise Revenue by 2026
OpenAI has announced a strategic reorganization within its leadership team, appointing Barret Zoph as head of its initiatives aimed at expanding artificial intelligence sales to enterprise clients. This move is part of the company’s strategy to enhance its market position against competitors by the year 2026, as reported by The Information.
Zoph, who recently returned to OpenAI after co-founding Thinking Machine Labs alongside former OpenAI co-founder Mira Murati, previously held the role of vice president for post-training inference at OpenAI from September 2022 until his departure in October 2024. His return marks a significant shift as he now takes on the responsibility of leading OpenAI’s enterprise efforts—an area where the company is currently falling behind its rivals.
OpenAI’s enterprise-facing solution, ChatGPT Enterprise, was launched in 2023, striking ahead of key competitors such as Anthropic and Google in the market. The product boasts over five million business users, with notable clients including SoftBank, Target, and Loewe’s. However, recent reports indicate that OpenAI’s market share has dwindled from 50% in 2023 to 27% by the end of 2025, raising concerns within the company about its competitive stance.
In contrast, Anthropic’s enterprise large language model (LLM) has captured a substantial 40% market share, while Google’s Gemini has exhibited steady growth, rising from 20% in July to 21% by year-end. OpenAI’s CEO, Sam Altman, has acknowledged the rising competition from Google’s Gemini, emphasizing the need for a robust enterprise growth strategy moving forward.
According to OpenAI’s CFO Sarah Friar, expanding enterprise revenue is a key priority for the company in 2026. The recent expansion of a multi-year partnership with ServiceNow aims to provide its customers with enhanced access to OpenAI’s models, bolstering its commitment to growing this crucial segment.
Key Points:
– Barret Zoph appointed to enhance enterprise sales efforts at OpenAI.
– OpenAI’s market share for enterprise LLMs fell from 50% to 27% over two years.
– Anthropic leads with a 40% market share, followed by Google’s Gemini at 21%.
– ChatGPT Enterprise has over five million users, including major corporations.
– OpenAI expands partnership with ServiceNow for improved enterprise model access.
