Evertune Introduces AI-Powered Shopping Intelligence for Enhanced Brand Visibility Tracking
Evertune, a frontrunner in Generative Engine Optimization (GEO), has launched its innovative Shopping Intelligence tool designed to tackle the challenges of product visibility in an era increasingly dominated by AI-driven recommendations. Announced on January 14, 2026, this new capability transforms raw shopping data from platforms like ChatGPT into actionable insights, enabling brands and retailers to optimize their presence in AI-generated product suggestions.
As consumers turn to AI systems for their shopping queries—such as asking ChatGPT for the best espresso machines under specific price points—Shopping Intelligence captures crucial metrics to guide brands in this new discovery landscape. “The tool provides not just visibility metrics but also actionable strategies. It highlights the products that need promotion and identifies gaps in content and partnerships,” said Brian Stempeck, CEO of Evertune.
Key Features of Shopping Intelligence
This robust tool helps brands navigate essential questions regarding their AI visibility:
- Shopping Trigger Rate: Understand how frequently consumers are deemed ready to buy in your category to spot market opportunities.
- Shopping Visibility: Measure the presence of your products in AI recommendations compared to competitors for ongoing optimization assessments.
- Retail Partner Analysis: Identify which partnerships drive the most AI visibility and highlight any existing gaps in distribution.
- Pricing Insights: Compare your pricing against competitors as displayed by AI, allowing brands to detect any inconsistencies or gaps in pricing perception.
Beyond just metrics, Shopping Intelligence delves into the rationale behind AI-generated recommendations. Brands can pinpoint why certain products are favored—for instance, if Bluetooth headphones are recommended frequently for battery life but not for sound quality, they can adjust their messaging accordingly. The tool helps brands leverage strategic insights, guiding them to align their content and improve AI-driven visibility effectively.
Equipped with detailed product and retailer analyses, Shopping Intelligence provides brands with visibility scores, competitive pricing data, and review ratings for a comprehensive understanding of their position in the AI shopping space. This functionality allows easy data filtering and export, facilitating a targeted response to the evolving dynamics of AI search.
Currently available on the Evertune platform, Shopping Intelligence tracks ChatGPT and is set to expand its support to additional AI models as they introduce shopping capabilities. Evertune, founded in 2024, combines cutting-edge technology with strategic insights to empower brands in the AI marketing landscape.
For media inquiries, please contact Jaclyn Ranere at Evertune.
