The Nova Method Introduces NovaSight: An AI-Powered Visibility Platform for Marketing Experts
In a groundbreaking development for marketing and communications leaders, The Nova Method has unveiled NovaSight, an innovative AI visibility intelligence platform tailored to enhance brand visibility in the realm of AI-driven search and recommendations. Launched on January 13, 2026, NovaSight comes equipped with two key features: the Perception Index and SiteOptimizer. These tools provide insights into how large language models perceive and compare brands, positioning organizations to enhance their discoverability and strategic presence in an increasingly AI-centric market.
As AI applications like ChatGPT and others become critical touchpoints for vendor research and purchasing decisions, organizations are facing significant challenges in understanding their visibility in AI outputs. The Nova Method aims to bridge this gap, offering vital intelligence to Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs). With the risk of being overlooked in AI-generated recommendations, brands must ensure they maintain strong third-party credibility and accurate narratives to reach potential customers effectively.
Key Features of NovaSight:
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Perception Index: This module provides an in-depth evaluation of a brand’s representation in AI contexts, assessing dimensions such as:
- Off-site visibility: Frequency and accuracy of brand mentions in AI-generated responses.
- AI brand perception: How different AI tools characterize the brand.
- Competitor analysis: A comparison of brand visibility against rivals.
- Proprietary scoring metrics: Metrics that measure AI-driven popularity and accuracy.
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SiteOptimizer: This tool focuses on enhancing website structure to improve AI interpretation. Its recommendations include:
- Improvements to on-site technical architecture to facilitate AI readability.
- Structured data implementation for clean, machine-readable brand information.
- Knowledge graph architecture to present the brand as a cohesive entity.
Christine Perkett, co-founder and CEO of The Nova Method, emphasizes that "AI-driven search is the new gateway to brand discovery." NovaSight not only diagnoses how brands are perceived by consumers but also provides actionable strategies for enhancing visibility in AI contexts. Businesses can utilize these insights to effectively navigate the evolving landscape of digital marketing and consumer engagement.
NovaSight is now available as a standalone service or integrated into The Nova Method’s broader marketing and public relations offerings. For more information, please visit The Nova Method’s website.
