Walkers Introduces Bold Logo Redesign After 80 Years
In a significant rebranding move, Walkers, also recognized globally as Lay’s potato chips, has unveiled its most substantial logo update in eight decades. This new logo features a sun-inspired design, radiating light from its center, presenting a fresh and modern visual identity. The branding transformation marks a departure from the previous design, which, while iconic, was seen as increasingly outdated.
This overhaul is the first major logo revision for Walkers since 1998 when the crisp symbol was first introduced. Previously, changes had been minor. The new design aligns Walkers more closely with its US counterpart, Lay’s—both brands are under the PepsiCo umbrella, which underwent its own rebranding last year.
In conjunction with the logo update, Walkers has also announced a new flavor: Hot Honey. The removal of the crisp image from the logo has sparked speculation among marketing experts about the brand’s future direction. Zachary Estes, a marketing professor at Bayes Business School, remarked that the change hints at a broader vision for Walkers, suggesting the company may be aiming to expand its offerings beyond just crisps.
As consumers await further developments, initial reactions to the new logo have been positive, with many appreciating its refreshing approach. Critics note that it evokes imagery of sun-soaked fields and fresh potatoes, complementing Walkers’ heritage.
Key Points:
– Walkers reveals major logo update after 80 years.
– New logo features a sun-inspired design.
– First significant change since 1998; past revisions were minimal.
– Launch of new flavor, Hot Honey, coincides with rebranding.
– Experts suggest a shift towards a broader product range.
As the brand continues to evolve, the impact of this new identity on Walkers’ market presence will be closely observed.
