In 2025, several major rebranding efforts ignited fierce debates among consumers and design experts alike. The landscape of branding became increasingly perilous as companies faced a critical balance between innovation and public sentiment. Social media platforms amplified dissent, turning even slight alterations in logos into heated controversies. Notably, brands risked backlash regardless of their design choices—subtle changes were labeled as lacking ambition, while more dramatic shifts were decried as misguided.
The Cracker Barrel logo redesign emerged as the year’s most contentious issue, generating significant media attention within just a week of its announcement. The attempt to modernize the brand by removing an old man’s image sparked an unexpected uproar, with prominent figures, including former President Donald Trump, joining the conversation to criticize the decision. Ultimately, Cracker Barrel reverted to its previous logo amid the backlash.
Other notable rebrands in 2025 included:
H2: MSNBC and CNBC
The rebranding of MSNBC to MS NOW, which allegedly stands for “My Source News Opinion World,” received widespread ridicule due to its odd name and an unfamiliar logo featuring the Austrian flag. CNBC also faced criticism for retiring the iconic NBC peacock logo in favor of a simpler design, provoking interpretations that it resembled a sinking ship.
H2: HBO Max
HBO’s turbulent rebranding journey saw it oscillate between the names “Max” and “HBO Max,” ultimately leading to confusion regarding its identity. The company attempted to frame this chaotic transition as a joke, yet it highlighted the challenges of maintaining brand consistency.
H2: PepsiCo
PepsiCo’s new logo aimed to signify its diverse range of products, but the design was met with skepticism. Critics argued that it lacked American elements and appeared overly generic, raising concerns about the brand’s identity amid its expansive portfolio.
H2: Texas Tech and Range Rover
Texas Tech University’s logo redesign met with mixed reactions, as some viewed its minimalist approach as a downgrade. Similarly, Range Rover’s new monogram logo drew parallels to fashion branding, causing debate over its suitability for a car manufacturer.
H2: Great British Railways
The launch of Great British Railways prompted criticism for its perceived lack of British identity and overreliance on the Union Jack, with some arguing that the design appeared more American than British.
H2: Trump Kennedy Center for Performing Arts
In a controversial move, the Kennedy Center was renamed to include former President Donald Trump’s name, sparking outrage among artists and critics alike. Following the announcement, several performances were canceled in protest of the new branding.
This year has underscored the complexities of modern branding; as companies navigate public expectations, the fine line between innovation and backlash continues to evolve. As 2025 concludes, the discussion surrounding these rebrands prompts further exploration into what constitutes effective branding today.
