RELIANCEai™ Collaborates with AREIA Synthetics™ to Unveil Innovative AI Digital Human for Real Estate
In a groundbreaking initiative poised to transform the real estate landscape, RELIANCEai™, a premier provider of enterprise real estate technology, has partnered with AREIA Synthetics™ to launch Areia™ (Autonomous Real Estate Intelligence Assistant™). This pioneering AI-driven digital human will enhance user experiences across RELIANCEai’s platforms, including websites, property search engines, and CRM systems.
As detailed at the announcement held in Scottsdale, Arizona, Sean McRae, CEO of RELIANCEai, highlighted that Areia™ represents a significant shift in real estate technology. "Together, we’re redefining how consumers search, communicate, and make decisions online," remarked McRae, emphasizing that Areia™ will enable a more intelligent, intuitive, and human-like interaction on all RELIANCEai platforms.
The Areia™ digital human has successfully completed over a year of confidential testing and previews with clients across various industries since mid-2025. A phased rollout is scheduled to begin in early 2026, with a focus on early adopters and enterprise brokerage partners throughout North America.
Key Features and Benefits of Areia™:
- Real-time Assistance: Areia™ will serve as a digital representative, engaging with website visitors, answering inquiries, and recommending property listings.
- Enhanced User Engagement: The system employs natural language processing and advanced reasoning capabilities to increase interaction quality and bolster buyer confidence.
- Agent Integration: Areia™ is designed to seamlessly integrate with agents’ daily operations, boosting productivity without complicating workflows.
- Global Reach: Fluent in over 70 languages, with plans to expand to over 100, Areia™ accommodates diverse real estate markets by aligning with local practices.
Nick Villanti, COO of RELIANCEai, remarked on Areia™’s operational impact, stating, "This innovation simplifies traditionally fragmented processes into a unified, human-centered experience, delivering scalable support for brokerages." Furthermore, Areia™ is underpinned by the proprietary AREIA Experience Engine™, which utilizes a multi-model reasoning system tailored for real estate, enabling adaptability to varying broker brand voices and regulatory standards.
As RELIANCEai rolls out Areia™ to its enterprise partners in early 2026, this collaboration signifies a new standard for personalized and intelligent real estate technology, enhancing experiences for consumers, agents, and brokerages alike.
About RELIANCEai™: RELIANCEai™ specializes in high-performance SEO, AI-driven marketing, and CRM solutions for leading real estate brands in North America, empowering businesses to maximize growth and optimize the client experience.
About AREIA Synthetics™: AREIA Synthetics™ focuses on creating synthetic humans to revolutionize engagement across the real estate sector, leveraging advanced conversational intelligence and realism for superior digital human performance.
