Realeyes Unveils Adverteyes, Pioneering Creative Intelligence for Modern Advertising
In a significant development for marketers, Realeyes has launched Adverteyes, a new company focused on harnessing creative intelligence to enhance advertising effectiveness in an AI-driven landscape. This initiative aims to arm Chief Marketing Officers (CMOs) and brand leaders with tools that target measurable results rather than vanity metrics.
Adverteyes debuts with its flagship product, PreView, which leverages extensive AI and machine learning models to assess creative performance at scale. This advanced tool utilizes the industry’s largest proprietary database, encompassing attention, emotional response, and sales data, to accurately forecast which advertising assets will yield optimal sales outcomes.
Key features of Adverteyes include:
– Comprehensive creative scoring
– Sales-lift predictions
– Brand-specific playbooks
– Competitive intelligence and targeting
Strategic partnerships at launch involve major industry players like AXA, Dentsu, Google, and Mars, with the promise of more collaborations in the pipeline for 2025.
Max Kalehoff, CEO of Adverteyes and former Chief Growth Officer at Realeyes, emphasized the need for modernized advertising metrics, stating, “Today’s CEOs and shareholders expect tangible business results, not just engagement metrics.”
Mihkel Jäätma, CEO of Realeyes, expressed optimism about the spinoff, highlighting the team’s experience in Creative AI and the unique growth opportunities afforded by the evolving market landscape.
Adverteyes addresses pressing industry needs, as illustrated by existing successes; companies like Mars have reported up to 19% sales uplift, while AXA linked their Attention Potential score to significant business growth.
Prominent industry figures, including leaders from McKinsey, Publicis, and Nielsen, have noted the necessity of integrating creative intelligence to boost advertising effectiveness.
With its innovative approach, Adverteyes aims to redefine the standards of measuring advertising success, ensuring that every ad contributes to sales growth and impressive ROI.
For more information, visit Adverteyes.ai.
