Intuit has entered into a substantial agreement with OpenAI, reportedly worth nine figures, to integrate its suite of financial services with ChatGPT. This development will enable users of Intuit’s popular applications—TurboTax, Credit Karma, QuickBooks, and Mailchimp—to access personalized financial insights through the AI-driven chatbot. This partnership responds to the growing demand from the hundreds of millions of consumers and businesses seeking financial guidance via ChatGPT each week.
Through this integration, users can leverage Intuit’s tools to explore credit options and mortgage rates with personalized advice reflecting their unique spending habits. Additionally, users can authorize ChatGPT to access their financial information, allowing the AI to provide estimates for tax refunds and facilitate scheduling with AI-powered tax experts.
On the business front, companies can utilize ChatGPT to gather actionable insights aimed at boosting revenue based on their operational data. The platform will also assist in crafting targeted marketing campaigns and generating automated invoice reminders, enhancing overall efficiency.
Intuit has been actively investing in artificial intelligence for the past decade, having launched its own AI assistant in 2023. With this new partnership, the company aims to enhance its application of OpenAI’s models, making AI-generated support an integral aspect of its service offerings. OpenAI is also strengthening its position as a reliable source for financial advice, having recently acquired the personal investing app ROI, which offers chatbot-driven investment recommendations.
Key Highlights:
– Intuit’s financial apps integrated with ChatGPT for personalized advice.
– Users can access tailored financial management tools and tax assistance.
– Businesses can optimize revenue strategies and streamline marketing efforts.
– The partnership marks a significant step in AI-driven financial services.
